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Chair: Jeremy Sarachan
Phone: (585) 385-7277

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Digital Cultures and Technologies

Digital cultures and technologies (DCT) requires students to critically analyze the effects of emerging media and computing on society. At the same time, students develop a practice of production and innovation through the creation of web sites and interactive media, video games, museum exhibits, multimedia narratives, digital art, data visualizations, and computational objects.

All students take required courses in web programming, graphic design, and web development, and will choose an upper level track in web or video game design. Students are required to take one course each in data science, social media or technical writing, and physical computing or new media art, and two courses that cover the cultural side of the discipline in which students will study such topics as politics and social media, online identity, new media economics, digital ethnography, visual rhetoric, data mining of texts, and fan fiction. Electives include an optional internship and courses in photography, video production, digital art, motion graphics, media research and web analytics, entrepreneurship, and computer science.

All students complete a senior project in the form of an independent study of the student’s choosing that leads to the creation of a professional and creative work that may be presented to prospective employers or included in graduate school admissions portfolios.

Students with a GPA of 3.5 may elect to also write a 25-35 page paper related to the senior project. A grade of "B" or above on the paper option will lead to a honors degree in digital cultures and technologies.

Five Areas of Study

While there are no formal concentrations in the DCT major, you may choose to focus on one of the following areas:

  • Interactive media: students prepare for careers as interactive media designers, web developers, user interface specialists, and programmers for a variety of corporate and media-related companies.
  • Game design and production: students study game design and production to prepare for positions as game designers, programmers, and scriptwriters; to create indie games; to prepare for careers in interactive advertising; and to apply for graduate school in game design.
  • New media art and physical computing: students develop their skills and aesthetic judgment as new media artists, with the opportunity to experiment with computer graphics programming, web technologies, and physical computing (e.g., sensor-embedded installations, wearable computing). After graduation, a student may pursue an MFA or begin a career as an exhibit designer or as an entrepreneur.
  • Analytics and data visualization: students study data visualization, data art, social network analysis, statistics, and web analytics to obtain employment as an SEO specialist, infographic designer, or data analyst in a variety of corporate and media organizations.
  • Digital cultural studies: students focus on issues related to privacy and community; identity, class, gender; media industries and politics; and visual rhetoric and communication to prepare for graduate school.

Career Preparation

Some careers you may pursue with a DCT major include:

  • Interactive media (web) designer
  • Interactive exhibit designer
  • SEO specialist
  • Social media manager
  • Blogger/tech writer
  • Programmer
  • Game designer

You may also decide to pursue graduate work in fields such as:

  • Communication
  • Media study
  • Information technology
  • Information science
  • Interactive telecommunications
  • Video game design
  • Law or business

Program Requirements

The Undergraduate Catalog contains the most current digital cultures and technologies program requirements.

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Latest Digital Cultures and Technologies News


Sarachan Serves as RBJ “Best of Web” Judge

Sarachan Serves as RBJ “Best of Web” Judge


Jeremy Sarachan, associate professor and chair of the Department of Media and Communication, served as a judge for the Rochester Business Journal’s 2016 Best of the Web Competition. Read More


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