Media Management News
Jake Allen ’18 and Jessica Martin ’17 were recently named recipients of the 2016 Jack Palvino Excellence in Communication Awards. Given to two students within the Department of Media and Communication at St. John Fisher College, the award recognizes undergraduates who demonstrate academic excellence and a passion for a career in communication.
In early 2017, two Rochester businesses—Headwater Food Hub and McCann’s Local Meats—will unveil a new United States Department of Agriculture inspected butchering facility. With the help of students in St. John Fisher College’s Department of Media and Communication, they are bringing awareness to the accessibility of fresh local meat in the Rochester community.
Budding journalists, public relations practitioners, and social media managers had the opportunity to hear about careers in communication from professionals in the field during the annual St. John Fisher College “Meet the Media” program, a three-day panel series and networking event held in March.
Inclusive. Feel-good. Relatable. Those are the personality traits college students want brands on the social media platform, Snapchat, to possess. And thanks to a new study by researchers from the St. John Fisher College School of Business, brand managers now have a guide for leveraging that persona in the “snapchatverse” among a segment of the population that, according to the National Center for Education Statistics, represents approximately $412 billion in spending power.
“Be the one to raise your hand.” That’s what Chloe Smith ’16 took away from her time at the Public Relations Student Society of America’s (PRSSA) annual conference, held this October in Atlanta, Georgia. Smith, along with Sarah Fredendall ’16, Alexandra Hristodoulou ’17, and Olivia Rotonodo ’17, attended the conference as representatives of Fisher’s chapter of PRSSA and PRIMA.
This spring, the concepts of public relations campaign strategies—from tactics to messaging to audiences—take on real-life meaning as students in Visiting Assistant Professor Arien Rozelle’s Advanced PR Programs and Management course undertake a service-learning project in partnership with the City of Rochester.
All week long, campus will be swarmed with local media who will be here for a series of “Meet the Media” panels sponsored by the Department of Media and Communication, the PRIMA Group, and the Public Relations Student Society of America. The panels will take place in the Introduction to PR course, but one panel will be open to the campus community. That panel will take place on Thursday, February 26, at 6:00 p.m. in the Wegmans School of Nursing Room 105.
In the midst of Alumni Weekend, there will be another important milestone acknowledged as the Media and Communication Department celebrates its 40th birthday. Faculty, current students, and alumni will gather for a birthday party in the Golisano Gateway Midlevel from 4:00 – 7:00 p.m. on Friday, October 3. And yes, there will be cake.
St. John Fisher College’s Department of Media and Communication held its annual Spend-a-Day program on February 21. Prospective students from across New York State and even Pennsylvania spent the day with current faculty and students from the department learning what their futures would be like if they chose Fisher.
Her work has been seen worldwide, and Newsweek named one of her films as one of the five best non-fiction films in 2001. Lucky for Fisher students, she has joined the Media and Communication Department this semester as an adjunct professor.