What is Sport Management?
The rapidly growing sport industry and field of sport management is very broad, with jobs available in marketing, sales, and event management, as well as in segments of the business, from professional and intercollegiate athletics, to recreational facilities, and non-profit organizations.
Sport management programs provide business lessons specific to sport, offering a distinct advantage in a very competitive industry. Classes blending theory with practical examples and required field experiences provide the tools needed for successful careers in sport.
Why Study Sport Management?
Based on its blending of liberal arts and professional education, our Sport Management program produces graduates with the leadership, team-building, critical-thinking, and ethical decision-making skills needed to shape the future of the sport industry.
The program has been approved by the North American Society for Sport Management (NASSM) Program Review Council. Only one-quarter of all programs in North America have been approved by this group, demonstrating the quality of the Fisher experience.
As a top minor league sports market in the country, Rochester, has a range of practical opportunities for students right down the road from campus. In addition, Fisher is the summer home of the Buffalo Bills Training Camp, and in the summer of 2012, the Yankees AAA team played 37 games at Rochester's Frontier Field. With such varied and plentiful opportunities, you'll have experiences not afforded to other Sport Management programs.
Life as a Sport Management Major
Still unsure if the Sport Management program at Fisher is right for you? Check out the videos below showing how the major has impacted two current students.
Special thanks to Dr. Todd Sodano and his Introduction to Video Production class for creating these videos.
Sport Studies Department Mission
The Sport Studies Department seeks to develop in students the knowledge, skills and experience that will enable them to obtain a position in the sport management field. We indirectly serve the sport management industry and our stakeholders (academic community, practitioners, and alumni) by maintaining a program with high standards and expectations for faculty and students. Students are served directly by a broad-based curriculum that is grounded in the liberal arts and encourages critical analysis of the role of sport as business and the cultural and social significance of sport. Graduates of the program will be equipped to pursue advanced degrees and be effective change agents within the sport industry.
- Cultivate a foundation of content specific knowledge in the numerous fields within the sport industry (e.g. marketing, law, sponsorship), and the ability to generate and acquire the appropriate resources to be an informed practitioner.
- Provide an environment to practice and develop effective communication strategies and professionalism relevant to business practices.
- Within classroom and industry settings, provide applied learning opportunities through assignment and experiences that connect theory to practice.
- Provide a framework within which students will have opportunities to develop professional perspectives and network with industry practitioners.
- Instill in students the practice of critical thinking while considering ethical, social, and legal implications.
Sport Management Gallery
Check out all the great things our students and alumni are up to in our Sport Management Alumni photo gallery!
Sport Management News
05/15/2014St. John Fisher College’s Sport Management Department culminated its 2013-2014 school year by recognizing four members of the senior class for their successes and awarding its Sport Manager of the Year award to Jamie Hammond, General Manager of Total Sports Experience. Read More
Travis Sick '07
When I arrived at St. John Fisher College, I was unsure what I wanted to do with the rest of my life. I had always had a passion for sports and wanted to combine that passion with my career choice. The Sport Management program allowed me to do just that. The nature of the program, one that stresses professionalism and the importance of gaining experience, gave me practical and real-world knowledge that prepared me for life after college.
At Fisher, I was able to take a variety of classes that gave me great insight into the world of sports business. Classes addressed a wide range of topics from marketing and public relations, to finance and law. They also focused on different segments of the industry and gave me a better understanding of the industry as a whole. Every class I took allowed me to take something away from it. Many of the classes were challenging took me out of my comfort zone. However, I believe those were the classes that I gain the most out of because they helped me to grow as a person.
One of the great benefits of the program is how much it stresses real world experience. This can be seen by the fact that you are required to complete both a practicum and an internship. This requirement, in my opinion, is the most beneficial of the program. In fact, it is through my internship with the Rochester Red Wings that helped me to get where I am today.
As an alumnus of the St. John Fisher College Sport Management program, I can say without a doubt that the experience I gained helped to mold my career in the sports industry. I continue to put the knowledge and skills I learned into my everyday life and I look forward to what the future holds.
Travis Sick is General Manager for the Batavia Muckdogs, Class A affiliate of the St. Louis Cardinals.