What is Sport Management?
The rapidly growing sport industry and field of sport management is very broad, with jobs available in marketing, sales, and event management, as well as in segments of the business, from professional and intercollegiate athletics, to recreational facilities, and non-profit organizations.
Sport management programs provide business lessons specific to sport, offering a distinct advantage in a very competitive industry. Classes blending theory with practical examples and required field experiences provide the tools needed for successful careers in sport.
Why Study Sport Management?
Based on its blending of liberal arts and professional education, our Sport Management program produces graduates with the leadership, team-building, critical-thinking, and ethical decision-making skills needed to shape the future of the sport industry.
The program has been approved by the North American Society for Sport Management (NASSM) Program Review Council. Only one-quarter of all programs in North America have been approved by this group, demonstrating the quality of the Fisher experience.
As a top minor league sports market in the country, Rochester, has a range of practical opportunities for students right down the road from campus. In addition, Fisher is the summer home of the Buffalo Bills Training Camp, and in the summer of 2012, the Yankees AAA team played 37 games at Rochester's Frontier Field. With such varied and plentiful opportunities, you'll have experiences not afforded to other Sport Management programs.
Life as a Sport Management Major
Still unsure if the Sport Management program at Fisher is right for you? Check out the videos below showing how the major has impacted two current students.
Special thanks to Dr. Todd Sodano and his Introduction to Video Production class for creating these videos.
Sport Studies Department Mission
The Sport Studies Department seeks to develop in students the knowledge, skills and experience that will enable them to obtain a position in the sport management field. We indirectly serve the sport management industry and our stakeholders (academic community, practitioners, and alumni) by maintaining a program with high standards and expectations for faculty and students. Students are served directly by a broad-based curriculum that is grounded in the liberal arts and encourages critical analysis of the role of sport as business and the cultural and social significance of sport. Graduates of the program will be equipped to pursue advanced degrees and be effective change agents within the sport industry.
- Cultivate a foundation of content specific knowledge in the numerous fields within the sport industry (e.g. marketing, law, sponsorship), and the ability to generate and acquire the appropriate resources to be an informed practitioner.
- Provide an environment to practice and develop effective communication strategies and professionalism relevant to business practices.
- Within classroom and industry settings, provide applied learning opportunities through assignment and experiences that connect theory to practice.
- Provide a framework within which students will have opportunities to develop professional perspectives and network with industry practitioners.
- Instill in students the practice of critical thinking while considering ethical, social, and legal implications.
Sport Management Gallery
Check out all the great things our students and alumni are up to in our Sport Management Alumni photo gallery!
Sport Management News
09/11/2014If Sport Management students walk by Dr. Todd Harrison’s office, they will see someone inside, but it won’t be him. Instead, they will see Dr. Jean McArdle from the Waterford Institute of Technology (WIT) in Waterford, Ireland, who has exchanged her faculty role with Harrison this semester. McArdle will teach some of Harrison’s classes here, while he has hit the ground running in Ireland teaching some of her course load. Read More
Travis Tiernan '09
When the time came to decide where to further my education, I knew exactly where I wanted to go and what I wanted to do. I knew Fisher had an up and coming Sport Management program and had already distinguished themselves as one of the best programs in the state. The professors have an endless amount of real-life experience that makes learning enjoyable and interesting. The biggest "eye catcher" was the extensive network and the "go out of their way" mentality that the program has. Classes are challenging, yet intriguing and push you to think outside the box which makes everything very rewarding. Working on assignments that deal directly with local professionals in the industry makes résumé building easy and your network begins to grow immediately upon arriving.
As the major becomes more established, the number of contacts the department can put you in touch with increases greatly, making it easier to access some of the best opportunities in the country. I wouldn't be where I am today if it weren't for the tireless effort put forth by the department. Through alumni events, roundtable discussions, luncheons with local professionals, and generous financial support, I was able to make contacts outside of school. This exposure was critical and it helped me land a paid internship with the Florida Marlins. From there, I took what the Marlins organization taught me along with the lessons I learned from Fisher and turned my internship into a full-time Account Executive position with benefits and a salary.
I also took advantage of the opportunities on campus. The professors have an "open door policy." If they weren't taking care of another student or some sort of academic matter, they were always willing to sit down and talk/listen.
Fisher has molded me into the professional I am today. From the first day learning about professionalism (clean shaven, firm hand shake, etc.) to the final capstone presentation, my time as a Sport Management major helped me create a large network, partake in some of the best experiences of my life, and has helped position me for future success.
Travis Tiernan is an Account Executive for the Florida Marlins, MLB.