What is Sport Management?
The rapidly growing sport industry and field of sport management is very broad, with jobs available in marketing, sales, and event management, as well as in segments of the business, from professional and intercollegiate athletics, to recreational facilities, and non-profit organizations.
Sport management programs provide business lessons specific to sport, offering a distinct advantage in a very competitive industry. Classes blending theory with practical examples and required field experiences provide the tools needed for successful careers in sport.
Why Study Sport Management?
Based on its blending of liberal arts and professional education, our Sport Management program produces graduates with the leadership, team-building, critical-thinking, and ethical decision-making skills needed to shape the future of the sport industry.
The program has been approved by the North American Society for Sport Management (NASSM) Program Review Council. Only one-quarter of all programs in North America have been approved by this group, demonstrating the quality of the Fisher experience.
As a top minor league sports market in the country, Rochester, has a range of practical opportunities for students right down the road from campus. In addition, Fisher is the summer home of the Buffalo Bills Training Camp, and in the summer of 2012, the Yankees AAA team played 37 games at Rochester's Frontier Field. With such varied and plentiful opportunities, you'll have experiences not afforded to other Sport Management programs.
Life as a Sport Management Major
Still unsure if the Sport Management program at Fisher is right for you? Check out the videos below showing how the major has impacted two current students.
Special thanks to Dr. Todd Sodano and his Introduction to Video Production class for creating these videos.
Sport Studies Department Mission
The Sport Studies Department seeks to develop in students the knowledge, skills and experience that will enable them to obtain a position in the sport management field. We indirectly serve the sport management industry and our stakeholders (academic community, practitioners, and alumni) by maintaining a program with high standards and expectations for faculty and students. Students are served directly by a broad-based curriculum that is grounded in the liberal arts and encourages critical analysis of the role of sport as business and the cultural and social significance of sport. Graduates of the program will be equipped to pursue advanced degrees and be effective change agents within the sport industry.
- Cultivate a foundation of content specific knowledge in the numerous fields within the sport industry (e.g. marketing, law, sponsorship), and the ability to generate and acquire the appropriate resources to be an informed practitioner.
- Provide an environment to practice and develop effective communication strategies and professionalism relevant to business practices.
- Within classroom and industry settings, provide applied learning opportunities through assignment and experiences that connect theory to practice.
- Provide a framework within which students will have opportunities to develop professional perspectives and network with industry practitioners.
- Instill in students the practice of critical thinking while considering ethical, social, and legal implications.
Sport Management Gallery
Check out all the great things our students and alumni are up to in our Sport Management Alumni photo gallery!
Sport Management News
05/15/2014St. John Fisher College’s Sport Management Department culminated its 2013-2014 school year by recognizing four members of the senior class for their successes and awarding its Sport Manager of the Year award to Jamie Hammond, General Manager of Total Sports Experience. Read More
Justin Lutes '08
In searching for a college, I wanted to attend a school where I would receive a quality education, participate on a collegiate baseball team and have an overall great experience. St. John Fisher College was the only place I visited that could provide me with what I wanted. Although the Sport Management program was fairly new then, the success of previous students and the knowledge and guidance the faculty offered made it a no-brainer for me. The only question I had was what I wanted to do with the degree.
Throughout my years at Fisher, the classes I took and the freedom afforded me when considering careers, helped tremendously. The curriculum prepares you for any type of profession in the sports industry and gradually helps determine a career path that is right for you.
By my junior year, I knew I wanted to pursue a position in sports information. A good friend of mine, who already worked in the athletic department at Fisher, told me that the SID (Norm Kieffer) needed extra help. After speaking with Mr. Kieffer, I began volunteering with him. I then decided I wanted to complete my practicum with him my senior year. After finishing my practicum, I completed my internship as an assistant coach for the Watertown Wizards of the New York Collegiate Baseball League. Being a college athlete definitely helped me obtain this position since two of the coaches for the Wizards previously coached at Fisher and one was an alumnus.
Although my college career was officially over, the impact Fisher had on my life was not. It was sometime after graduation when Mr. Kieffer informed me of another internship opportunity; this time with the Eastern College Athletic Conference in Massachusetts. At first, I was not selected but a few months after receiving the news, I got a call with an offer. Was I thrilled and grateful to receive the internship! Who would have guessed that my experience with the ECAC would eventually lead to a position as the Assistant Director of Athletics Communications for Susquehanna University.
There is no doubt that Fisher opened doors to the sports world for me. To this day, I continue to stay in touch with members of the faculty as well a number of fellow graduates.
Justin Lutes is the Assistant Sports Information Director for Stevens Institute of Technology.