What is Sport Management?
The rapidly growing sport industry and field of sport management is very broad, with jobs available in marketing, sales, and event management, as well as in segments of the business, from professional and intercollegiate athletics, to recreational facilities, and non-profit organizations.
Sport management programs provide business lessons specific to sport, offering a distinct advantage in a very competitive industry. Classes blending theory with practical examples and required field experiences provide the tools needed for successful careers in sport.
Why Study Sport Management?
Based on its blending of liberal arts and professional education, our Sport Management program produces graduates with the leadership, team-building, critical-thinking, and ethical decision-making skills needed to shape the future of the sport industry.
The program has been approved by the North American Society for Sport Management (NASSM) Program Review Council. Only one-quarter of all programs in North America have been approved by this group, demonstrating the quality of the Fisher experience.
As a top minor league sports market in the country, Rochester, has a range of practical opportunities for students right down the road from campus. In addition, Fisher is the summer home of the Buffalo Bills Training Camp, and in the summer of 2012, the Yankees AAA team played 37 games at Rochester's Frontier Field. With such varied and plentiful opportunities, you'll have experiences not afforded to other Sport Management programs.
Life as a Sport Management Major
Still unsure if the Sport Management program at Fisher is right for you? Check out the videos below showing how the major has impacted two current students.
Special thanks to Dr. Todd Sodano and his Introduction to Video Production class for creating these videos.
Sport Studies Department Mission
The Sport Studies Department seeks to develop in students the knowledge, skills and experience that will enable them to obtain a position in the sport management field. We indirectly serve the sport management industry and our stakeholders (academic community, practitioners, and alumni) by maintaining a program with high standards and expectations for faculty and students. Students are served directly by a broad-based curriculum that is grounded in the liberal arts and encourages critical analysis of the role of sport as business and the cultural and social significance of sport. Graduates of the program will be equipped to pursue advanced degrees and be effective change agents within the sport industry.
- Cultivate a foundation of content specific knowledge in the numerous fields within the sport industry (e.g. marketing, law, sponsorship), and the ability to generate and acquire the appropriate resources to be an informed practitioner.
- Provide an environment to practice and develop effective communication strategies and professionalism relevant to business practices.
- Within classroom and industry settings, provide applied learning opportunities through assignment and experiences that connect theory to practice.
- Provide a framework within which students will have opportunities to develop professional perspectives and network with industry practitioners.
- Instill in students the practice of critical thinking while considering ethical, social, and legal implications.
Sport Management Gallery
Check out all the great things our students and alumni are up to in our Sport Management Alumni photo gallery!
Sport Management News
09/11/2014If Sport Management students walk by Dr. Todd Harrison’s office, they will see someone inside, but it won’t be him. Instead, they will see Dr. Jean McArdle from the Waterford Institute of Technology (WIT) in Waterford, Ireland, who has exchanged her faculty role with Harrison this semester. McArdle will teach some of Harrison’s classes here, while he has hit the ground running in Ireland teaching some of her course load. Read More
Amanda Shevchuk '09
St. John Fisher College’s Sport Management program has helped shape who I am today. As a graduate from the program I believe that I am ready to succeed and meet all of my goals and expectations. The department faculty pushed me from day one; each professor had a vested interest in seeing each and every student succeed, and now I can truly thank them for that.
When I first arrived at Fisher, I knew it was the perfect fit for me. Surrounded by an institution that believes athletics is a positive experience for students, I was given the opportunity to earn my degree and follow my passion of working in athletics. Although I had a passion, I was unsure of what path I was going to take. Through the classes that I took, the experience I was able to obtain, and the guidance from other professors, alumni, and other students, I have been able to take away a priceless gift of knowledge and better understanding of who I am and what I want professionally.
While in the program, we were constantly told how important networking was in our career path and to take every opportunity to do so. Although at times it was not my priority, I soon realized that if I wanted to succeed, I would have to connect with other people in the field. Shortly thereafter, the doors opened up to me left and right and still continue to do so today. The lessons that I learned and skills that I was able to gain have made me a more marketable person.
After four years at St. John Fisher College, I could not be happier, and am very excited to see where my experiences and passions will take me.
Amanda Shevchuk is the Assistant to the Commissioner for the Colonial States Athletic Conference.