Contact Sport Management

Interim Chair: Emily Dane-Staples
Phone: (585) 899-3803

Sport Management

What is Sport Management?

The rapidly growing sport industry and field of sport management is very broad, with jobs available in marketing, sales, and event management, as well as in segments of the business, from professional and intercollegiate athletics, to recreational facilities, and non-profit organizations.

Sport management programs provide business lessons specific to sport, offering a distinct advantage in a very competitive industry. Classes blending theory with practical examples and required field experiences provide the tools needed for successful careers in sport.

Why Study Sport Management?

Based on its blending of liberal arts and professional education, our Sport Management program produces graduates with the leadership, team-building, critical-thinking, and ethical decision-making skills needed to shape the future of the sport industry.

The program has been approved by the North American Society for Sport Management (NASSM) Program Review Council. Only one-quarter of all programs in North America have been approved by this group, demonstrating the quality of the Fisher experience.

As a top minor league sports market in the country, Rochester, has a range of practical opportunities for students right down the road from campus. In addition, Fisher is the summer home of the Buffalo Bills Training Camp, and in the summer of 2012, the Yankees AAA team played 37 games at Rochester's Frontier Field. With such varied and plentiful opportunities, you'll have experiences not afforded to other Sport Management programs.

If you have any questions or would like to request more information please contact any member of our department faculty or fill out our online Sport Management Question Form.

Life as a Sport Management Major

Still unsure if the Sport Management program at Fisher is right for you? Check out the videos below showing how the major has impacted two current students.

Special thanks to Dr. Todd Sodano and his Introduction to Video Production class for creating these videos.

Sport Studies Department Mission

The Sport Studies Department seeks to develop in students the knowledge, skills and experience that will enable them to obtain a position in the sport management field. We indirectly serve the sport management industry and our stakeholders (academic community, practitioners, and alumni) by maintaining a program with high standards and expectations for faculty and students. Students are served directly by a broad-based curriculum that is grounded in the liberal arts and encourages critical analysis of the role of sport as business and the cultural and social significance of sport. Graduates of the program will be equipped to pursue advanced degrees and be effective change agents within the sport industry.

Department Goals

  1. Cultivate a foundation of content specific knowledge in the numerous fields within the sport industry (e.g. marketing, law, sponsorship), and the ability to generate and acquire the appropriate resources to be an informed practitioner.
  2. Provide an environment to practice and develop effective communication strategies and professionalism relevant to business practices.
  3. Within classroom and industry settings, provide applied learning opportunities through assignment and experiences that connect theory to practice.
  4. Provide a framework within which students will have opportunities to develop professional perspectives and network with industry practitioners.
  5. Instill in students the practice of critical thinking while considering ethical, social, and legal implications.

Sport Management Gallery

Check out all the great things our students and alumni are up to in our Sport Management Alumni photo gallery!

Sport Management Alumni

Sport Management News


Exchanging Courses and Lives


If Sport Management students walk by Dr. Todd Harrison’s office, they will see someone inside, but it won’t be him. Instead, they will see Dr. Jean McArdle from the Waterford Institute of Technology (WIT) in Waterford, Ireland, who has exchanged her faculty role with Harrison this semester. McArdle will teach some of Harrison’s classes here, while he has hit the ground running in Ireland teaching some of her course load. Read More


Alumni Profile

Brandon Harrison '13

Brandon Harrison

When I started in the Sport Management program, people constantly asked me what I could do with this degree. They assumed the only job I could get would be as a general manager at a professional sports franchise. Nothing could be further from the truth. The Sport Management major is great because it can open countless doors, not only in the sports industry, but in other sectors of the business world.

The Sport Management program is special at Fisher because our professors constantly demand nothing but the best, while also working with us to ensure our growth as business professionals. It is also unique in that we have the resource of a full-time Director of Practicum and Internship. Professor Scott Bryson acts as a stepping stone and coach to make sure you make your way into the business world. This was great for me since I came from a small town and needed a little more encouragement to take chances within the sport industry.

With encouragement, I found various opportunities in the Rochester area, which is highly-saturated with sport industry careers and internships. During my freshman year I worked on campus as the Intramural Football Supervisor and an Athletic Game Day Assistant. These positions helped me build my skills and allowed me to test out several areas of the sport industry to see what I enjoyed.

I eventually found my niche in college athletics, especially sport information. I completed my 120-hour practicum at the University of Rochester as the Assistant to the Director of Athletic Communications. It is remarkable how often I look back on this opportunity and use the tools I learned there on a day-to-day basis.

I completed my 400-hour internship as the Athletic Intern at Alfred University near my hometown. Once again, I found my internship to be an extremely valuable and educational experience. That is what is great about the Sport Management Program at Fisher. You are guaranteed to walk out with at least two great résumé-building experiences and fantastic references.

My words of advice for anyone who wishes to enter the sport industry are: get your education, get experience, and get to know people. You never know when you’ll need help from your experiences or from a colleague you previously worked with.

Brandon Harrison is pursuing his MBA at Alfred University.


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