Marketing Department

Why Study Marketing at Fisher?

Companies need great marketing to sell their products and services. Without it, they will fail. Marketing is a crucial function for all companies, large and small, across all business segments.

That's why a B.S. in Marketing is a gateway to so many challenging and rewarding careers today.

If you're interested in understanding buyer behavior, gathering and analyzing market information, communicating and building relationships with customers, and marketing products and services to domestic and international clients, marketing is the field for you!

Exciting New Curriculum

As part of the B.S. in Marketing, Fisher has developed new courses in Internet Marketing and in Supply Chain Systems to keep you on top of ever-changing market trends. These new courses augment traditional courses such as Promotion, Selling, Buyer Behavior, and Market Research.

You'll also be able to take classes in fields such as Advertising and Public Relations through the Communications/Journalism department.

Award-Winning Activities

In 2011, Fisher's Collegiate Chapter of the American Marketing Association (AMA) won two awards at the Association’s International Collegiate Conference in New Orleans. The club produced four videos for "AMA Saves Lives," a year-long video competition aimed at increasing awareness of organ donation registration.

Connect with the Fisher Chapter's Facebook page for more information and photos!