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School of Business News
Inclusive. Feel-good. Relatable. Those are the personality traits college students want brands on the social media platform, Snapchat, to possess. And thanks to a new study by researchers from the St. John Fisher College School of Business, brand managers now have a guide for leveraging that persona in the “snapchatverse” among a segment of the population that, according to the National Center for Education Statistics, represents approximately $412 billion in spending power.