Why Study Marketing at Fisher?
Companies need great marketing to sell their products and services. Without it, they will fail. Marketing is a crucial function for all companies, large and small, across all business segments.
That's why a B.S. in Marketing is a gateway to so many challenging and rewarding careers today.
If you're interested in understanding buyer behavior, gathering and analyzing market information, communicating and building relationships with customers, and marketing products and services to domestic and international clients, marketing is the field for you!
Exciting New Curriculum
As part of the B.S. in Marketing, Fisher has developed new courses in Internet Marketing and in Supply Chain Systems to keep you on top of ever-changing market trends.
These new courses augment traditional courses such as Promotion, Selling, Buyer Behavior, and Market Research.
You'll also be able to take classes in fields such as Advertising and Public Relations through the Media and Communication department.
In 2013, Fisher's Collegiate Chapter of the American Marketing Association (AMA) won third and fourth place in two categories of the international "AMA Saves Lives" video competition, a year-long video competition aimed at increasing awareness of organ donation registration.
Fisher's club placed third for Most Video Views, and fourth for Most Videos Submitted.
The club also won the Collegiate Chapter of Excellence Award from the Rochester Chapter of the AMA in May 2013.
Accelerated Time to an M.B.A. Degree
As a Marketing major, you may qualify for the 4+1 M.B.A. program which would allow you to complete your M.B.A. degree within a year of your undergraduate degree.
Marketing Internships Spotlight
Christopher Copeland '17
Christopher Copeland gained hands-on experience as a Managerial Intern at Bert's Bikes and Fitness during the Fall 2014 semester.
His responsibilities varied from day to day, but mainly involved working with the service department to ensure customers were taken care of in a timely fashion. In addition, he was in charge of rearranging portions of the sales floor to make them more organized and aesthetically appealing to the customers.
Although he still has a couple more years at Fisher, he has improved his communication skills through customer interaction and has learned proper workplace etiquette, two valuable lessons that are difficult to grasp in the classroom.
He said that while dealing with impatient customers can be a difficult task, he has learned how to handle those situations while keeping professionalism top of mind.
Ideally, Christopher is hoping to gain enough entrepreneurial knowledge to open his own bike shop someday.