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Kate Torok, Director of Marketing & Communications
Phone: (585) 899-3801

Melissa Greco Lopes, Assistant Director of Marketing & Communications
Phone: (585) 385-8190

College News

Fisher to Host American Marketing Association Collegiate Conference February 21


St. John Fisher College will host the 2014 American Marketing Association (AMA) Rochester Professional Chapter Collegiate Conference on Friday, February 21. The one-day conference will feature local, regional, and national marketing executives, and is geared towards college students getting ready to embark on their marketing careers. This is the first time the Rochester chapter is hosting the event.

A total of 70 students from Fisher, Niagara University, and the Rochester Institute of Technology are expected to attend. All sessions will take place in the Golisano Gateway Midlevel. A closing networking reception will take place in the Victor E. Salerno Center for American Enterprise beginning at 3:30 p.m.

“This event is an incredible opportunity for students. They will be able to hear directly from Chief Marketing Officers and hiring managers exactly what they look for in potential candidates. It is the perfect time to network with numerous industry professionals and motivated students from other schools,” said Rob Meacham, Vice President of Professional Development for Fisher’s AMA Chapter. “And hosting the event at Fisher gives us the opportunity to showcase some of the best facets of our school—our students and the incredible new home of our School of Business, the Salerno Center.”

The day’s events and speakers will include:

8:00-9:00 a.m.: Registration & Breakfast (sponsored by the Fisher AMA)

9:00-9:15 a.m.: Welcome & Conference Theme, “Hiring Managers are Looking for Critical Thinkers, Effective Communication, & Problem Solvers,” presented by Russ McDonald, AMA, Rochester VP Collegiate Relations

9:15-10:00 a.m.: “Starting Your Marketing Career,” presented by Dawn Borgeest, United Way Senior Vice President & Chief Corporate Affairs Officer

10:00-11:30 a.m.: Opportunities in Marketing, CMO Panel Discussion—“Insights into Employer Candidate Considerations as Viewed by CMOs & Hiring Managers”

Panel Discussion Facilitated By: Cathy Hines, President, Marketing Collaborative, LLC

Panelists will include: Jim Byrnes, VP, CMO, Erdman Anthony; Jennifer Hamberger, CMO, Freed Maxick, CPAs, P.C.; and Kevin Leysath, Recruiting, Xerox

11:30 a.m.-12:30 p.m.: Lunch Buffet and Break

12:30-2:00 p.m.: Navigating the New World of Business—“Young Professionals Discuss Career Launch and Landing”—Four innovative young professionals talk about their unusual jobs and how they made the transition from graduation to where they are now.

Panel Discussion Facilitated By: Barb Cote, Marketing Consultant

Panelists will include: Claire Albertson, VP, Marketing Boardroom Development Partners; Michael Annechino, Business Intelligence Program Manager, iVediX; Ryan Marks, Social Insights Planner, Brand Networks; and Alex Weiser, Producer, Questioner, Content Strategist, Butler/Till

2:00-3:15 p.m.: “Creating Opportunity & Value with Your Career,” presented by Debra Goebeler, AIG National Marketing Director, Atlanta

3:15-3:30 p.m.: Closing Comments—Russ McDonald, AMA, Rochester

3:30-6:00 p.m.: Professional Chapter Networking Reception, Victor E. Salerno Center for American Enterprise Atrium

Open to AMA Rochester Professional Members, Professional Non-Members & Conference Students


The conference was organized by the AMA’s Rochester Professional Chapter. Event sponsors include Fisher, RIT Saunders School of Business, and Niagara University School of Business.

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