College News

“AMA Saves Lives” Campaign Winners Announced

12/14/2011

St. John Fisher College’s American Marketing Association (AMA) Chapter announced the winners of the “AMA Saves Lives” video contest on December 8 during an awards gala in the Campus Center Mainstage. The national contest aims to increase awareness of the need for organ donation, and to inspire people to become registered organ donors.

A total of 24 videos were submitted by Fisher students to YouTube, and garnered a total of 2,455 views to date. According to Dr. Monica Hodis, professor in the Bittner School of Business and the club’s advisor, five students have registered to be organ donors as a result of the contest. Hodis, along with faculty members Dr. Todd Sodano and Professor Tom Proietti, served as contest judges.

Students were eligible for prizes in five categories:

Most videos submitted:

First place:

Elise Swackhamer and Melissa Peterson – submitted a total of six videos, individually or together

Second place:

Christine Martz – submitted four videos

Honorable mentions:

Gloria Coan, Uwa Oduwa, Tessa Murray - submitted two videos each

Most Original/Creative:

First place:

“St. John Fisher College is Thankful” – submitted by Gloria Coan

“Amazing Life Saving Story AMA 2011” – submitted by Kaleigh Witzel

Second place:

“How to Save a Life” – submitted by Amanda Coffey

“You Can Make A Difference” – submitted by Brendan Jason and Dusty Baker

Third place:

“Donor Registration Awareness” – submitted by Christine Martz

“St. John Fisher College Holiday Present” – submitted by Gloria Coan

Most Emotional/Entertaining:

First place:

“Amazing Life Saving Story AMA 2011” – submitted by Kaleigh Witzel

Second place:

“Save a Life Organ Donation” – submitted by Ryan Carbone

Third place:

“St. John Fisher College is Thankful” – submitted by Gloria Coan

“How to Save a Life” – submitted by Amanda Coffey

Honorable mention:

“St. John Fisher College Holiday Present” – submitted by Gloria Coan

Most number of YouTube views:

First place:

Christine Martz for “Donor Registration Awareness” with 480 views. In addition, the four videos she submitted garnered a total of 860 views.

Second place:

Sandro Basic – “How to Save a Life” with 306 views

Third place:

Ryan Carbone – “Save a Life Organ Donation” with 244 views

Honorable mention:

Amanda Coffey – “How to Save a Life” with 150 views

Best Video:

First place:

“Amazing Life Saving Story AMA 2011” – submitted by Kaleigh Witzel

Second place:

“Donor Registration Awareness” – submitted by Christine Martz

“St. John Fisher College is Thankful” – submitted by Gloria Coan

Third place:

“How to Save a Life” – submitted by Amanda Coffey

Honorable mentions:

“St. John Fisher College - The importance of awareness” – submitted by Elise Swackhamer

“Save a life organ donation” – submitted by Ryan Carbone

“You can make a difference” – submitted by Brendan Jason and Dusty Baker

All videos can be found on a YouTube playlist, created specifically for the Fisher entries. The competition runs through December 16, and Fisher is competing against other schools to have the most watched videos. So, students, faculty, and staff are encouraged to keep watching!