Contact Marketing & Communications

Kate Torok, Director of Marketing & Communications
Phone: (585) 899-3801

Melissa Greco Lopes, Assistant Director of Marketing & Communications
Phone: (585) 385-8190

"Like" St. John Fisher College on Facebook Follow St. John Fisher College on Twitter Fisher on YouTube Fisher on Flickr

Press Release Detail

Harvard Business Review Featuring Faculty Article


Dr. Hemant Sashittal, Professor and Chair of the Department of Management/Marketing, has had an article selected by the Harvard Business Review for purchase on the publication’s website.

Sashittal’s article, “Strategies of Effective New Product Team Leaders,” co-written by Dr. Avan Jassawalla, Professor of Management, SUNY Geneseo, is the second article written by him that has been chosen by the publication in less than a month.

The article talks about a company’s new product team, the problems they confront, and the changes that must occur before cross-functional teamwork can accelerate new product development processes. According to the pair’s research and analysis, only a select few teams consistently act on cross-functional thinking, collaborative decision-making, and organization of new product workflow to make meaningful changes. Sashittal and Jassawalla also discuss the differences between more and less effective leaders. 

Map & DirectionsA-Z Site IndexPeople Directory

Copyright © St. John Fisher College • 3690 East Avenue, Rochester, New York 14618 • (585) 385-8000
Questions/Comments? - Email the Webmaster Website Terms of Use