Student by Day, Fashionista by Night

December 14, 2016

Media management student Ruya Kirac has found the perfect way to blend her passion for writing with her interest in fashion. In 2013, the Rochester, New York native launched Sweet, Short & Stylish, a fashion and lifestyle blog that has served as an avenue for Kirac to hone her writing skills and put to use the knowledge she’s gained in courses related to digital marketing and social media.

Media management student Ruya Kirac is a fashion blogger.

Kirac credits several faculty members at Fisher, including Dr. Hemant "Sashi" Sashittal and Arien Rozelle, with providing the guidance and support she needed to pursue the blog as an entrepreneurial endeavor. Content in courses including internet marketing, social media management, and media research and analytics helped her build a following for a blog and position herself as an influencer. In turn, she’s been able to generate revenue via advertisements and has been tapped to serve as a product reviewer for several national brands, including HP, Dove, and Clarisonic.

“Both professors encouraged me to expand the blog and be as professional as possible,” she said, noting that the idea to pitch brands and ask for collaborations came from a media relations course.

Kirac also landed a feature story in the Rochester Democrat and Chronicle, after learning the elements of a media pitch in the same course.

In summer 2016, Kirac delved further into the industry through an internship with BCBG, an international women’s fashion company. She helped manage the brand’s social media accounts, creating content for Instagram, and writing for their blog. A fringe benefit: being able to attend fashion shows, company events, and encounter several celebrity sightings. But it wasn’t all play, Kirac said.

“The fashion industry is very hectic and fast paced,” she explained. “Half day would be spent in the office working in silence, and other half, I’d be running around New York trying to create content.”

Ruya Kirac was invited to attend the Made By Google event in New York City.

Ruya Kirac was invited to attend the Made By Google event in New York City.

Through the experience, she learned the elements of creating good content, a lesson she now applies to her own blog.

“I learned how to create more visually appealing content,” she said, “and the importance of conveying a cohesive brand.”

Her time in New York also helped her elevate her influencer status, and through that, Kirac nabbed an invitation to Made By Google. An influencers-only event, Kirac was able to test out new technology including the Google Pixel Phone and Daydream Virtual Reality before its public release. During the event, which was held in October at the company’s pop-up store on Spring Street also gave her the opportunity to network with members of the media and fellow bloggers.

“It was exciting to be able to meet really famous bloggers that I watch all the time, and see them in person,” she said.

With graduation around the corner, Kirac plans to continue to blog, but hopes to work for a larger fashion brand in the social media realm.