Students, Alumni Connect during Marketing Week

November 8, 2017

More than 400 St. John Fisher College students interacted with professionals from 20 different companies through panels, workshops, and speakers during the annual Marketing Week, held from Monday, Oct. 16 through Friday, Oct. 20.

Tina Bloom, director of sales for Assurex Health, spoke to students about pharmaceutical sales during Marketing Week 2017.

Tina Bloom, director of sales for Assurex Health, spoke to students about pharmaceutical sales during Marketing Week 2017.

The week—hosted by Fisher’s chapter of the American Marketing Association (AMA)—is designed to help the chapter prepare for the International Collegiate Conference in New Orleans in the spring, and attract new members by showcasing the many chapter activities.

Through a series of 12 different events, students were invited to connect with local and regional companies including Wegmans, Constellation Brands, and Paychex. The events covered topics ranging from rebranding to pharmaceutical sales, providing students a week of networking opportunities from the best in the business. Events included a perfect pitch competition, marketing agency crawl, and alumni panel.

The week started off with free breakfast on campus for students, followed by a branding workshop led by Tommy Brunett, founder and president of Iron Smoke Whiskey. Day one finished with a presentation from Teagan White, marketing manager from JN White, about how their family business has turned stagnant sales by rebranding.

Tuesday was headlined by Heath Gebell, senior marketing manager at Wegmans, who spoke about the development and execution behind the company’s new launch of “veggie purees.” A panel of alumni—which included Allison Taylor from Butler/Till, Gina Godlewski from Roberts Communications, and Matt Delgado from Constellation Brands—shared how their degree in marketing has helped their careers.

The week continued with a talk from Tina Bloom, director of sales for Assurex Health, which focused on uncovering the myths behind the stigma of pharmaceutical sales, followed by a “How to Network” panel and speed networking event on Wednesday. Professionals from Manning & Napier, Butler/Till, Launch Team Inc., Mason Marketing, Truth Collective, and the Rochester Chamber of Commerce attended to teach students the best networking practices and put their skills to the test.

Students’ sales skills were displayed during Aerotek’s Perfect Pitch competition on Thursday. Participants were given 60 to 90 seconds to pitch themselves for a sales recruiting job with Aerotek in front of judges from Aerotek, Northwestern Mutual, Constellation Brands, First American Finance, Paychex, and WorldLeaders.

On Friday morning, students went on a marketing agency “crawl,” touring Roberts Communications, Partners + Napier, and CGI Communications.